FMCG DISTRIBUTION

We are a leading distributor and exclusive agent for some of the world's largest FMCG brands. We distribute international brands of beer, wine and spirits as well as tobacco products.

  • Our FMCG division comprises of three business units: Travel retail, domestic market subsidiaries and export market distribution. Each business units carries and distributes brands within their networks.

    Travel Retail

    In travel retail, products ranging from liquor, wine and tobacco are being distributed to a broad range of duty free seaport and airport outlets in S.E. Asia and the Indian Sub-Continent.

    Markets:

    1. South-East Asia: Singapore, Malaysia, Thailand, Laos, Indonesia
    2. North Asia: China, Mongolia
    3. South Asia: Bangladesh, lndia, Sri-Lanka

    Domestic market subsidiaries

    Our domestic market subsidiaries are based within the markets, allowing us to be in the forefront of the market conditions and in direct contact with our consumers.

    Markets:

    1. South-East Asia: Singapore, Laos, Cambodia, Thailand, East Malaysia, Indonesia (Riau Islands)

    Export Market Distribution

    We maintain close and reliable relationships with our foreign distributors, expanding well-established networks and broadening our reach to the market. Leveraging on these networks ensure that we are able to find a perfect fit between product lines and the needs of the export market.

    Markets:

    1. South-East Asia: Malaysia, Indonesia, Myanmar, Philippines, Vietnam, Cambodia
    2. North Asia: China, Mongolia
    3. South Asia: Bangladesh, India, Nepal, Sri Lanka
    4. Middle East and Africa

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  • Sales & Distribution

    With our extensive distribution network in the region and intricate knowledge of the market, we are able to provide effective sales management and timely distribution of products with our years of experience by offering:

    1. Experienced sales team that plans sales strategy alongside with principal brand
    2. Knowledge and expertise in regional logistics and documentation issues
    3. Continuously finding new business opportunities and channels for our principal brands

    Logistics Service Provider

    We are a one-stop logistics service provider that is able to provide fully-integrated logistics solutions with our own:

    1. Fully bonded 100,000 square feet warehouse, equipped with multiple docks, loading bays and lifts
    2. Specialised logistics and warehouse team
    3. Air-conditioned and non-air-conditioned storage
    4. 24 hour security system and CCTV monitoring
    5. Fleet of lorries and vans
    6. Use of warehouse management systems and inventory management system

    Product Management & Brand Management

    We take pride in brand and product management, ensuring that the brands grow together with us. We are able to develop brands by:

    1. Working closely with all stakeholders to ensure that brand equity can be achieved
    2. Having a dedicated marketing team which plans various marketing activities that serve to increase brand awareness
    3. Close supervision of marketing activities to ensure maximum impact

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  • In-house brands

    We produce and market our own brands of beer and tobacco:

    Beer

    Dester

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    Tobacco

    International partners


    AbInBev         UDB       APBS

    Oriental Brewery Company    SAB India    Stassen    Alchemy

    Beam    Remy Cointreau    Bacardi      KT&G      CVBG

     

    Exclusive International Brands

    Beer & Ciders
     

    Stella Artois            Hoegaarden            Leffe            Beck's

    Tiger                Cass                             Trio Stout

    Oranjeboom            Stassen

    Tobacco

    ESSE   Pine

     

    Spirits

    Macallan         Highland         Cutty Sark         The Famous Grouse

     

    Wines

     

    Peter Vella

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