About Lubritrade

Established in 1986, Lubritrade is a highly diversified group of companies, with businesses spanning across alcohol, tobacco, FMCG distribution, hotels, F&B, construction, and beyond. We are the proud brand owners of Dester & Kwirk beers, in addition to well established tobacco brands such as iScore, Break, and Luffman, all of which are available in various markets across the globe. Today, Lubritrade stands strong with over 1,000 employees serving our suite of business units.

Founded as a trader of engineering lubricants, Lubritrade has since undergone a paradigm shift from its initial focus to the production and distribution of alcoholic beverages and tobacco products. Over a quarter of a century worth of heavy lifting later, we have also grown strongly in our distribution arm. Today, we are positioned as one of the leading and preferred distributors for international brands seeking to develop and penetrate markets within our region.

Our holistic and proactive approach, combined with our innate ability to think outside-the-box, has enabled us to serve our international clients and partners with great distinction. With this approach, we continue to expand our businesses, growing our presence and reputation each day.

Our Milestones

1986

Founding of Lubritrade

1993

Beginning of our focus shift to alcohol and tobacco products

2001

Ground breaking for our HQ, the Lubritrade Building

Launching of our own tobacco brands, such as Limos, iScore, and Luffman, making Lubritrade a player in the global tobacco market

2006

Founding of Lubritrade Distribution, enabling us to take over domestic distibution for all of our own and agency brands in Singapore

Founding of Leadon Thailand to bring our brands to the Thai market, later to become third in market share

2010

Founding of Lubritrade Printing, furthering our vertical integration process for material production

2013

Ground breaking for our new warehousing facilities, gaining significant efficiencies in our global logistics network

2014

Creation and sponsorship of the Dester Gold Cup, Singapore’s largest purse horse race, giving a premium spotlight to our brands

2016

Celebration of 30 years of entrepreneurship, evolution, and continued success for our businesses

Managing
Director’s Message

“Over the past three decades under the leadership of our Chairman, Mr Lim Siah Mong, Lubritrade has evolved to become a highly diversified group of companies and achieved great success. Continuing this legacy, we strive to produce top results with our business partners, while staying true to our core values.

Our team remain invigorated to stay relevant with the changing business environment by refining, rebuilding, and introducing new businesses to improve our group’s resilience and overall position.

We are committed to the exciting journey ahead, where we will venture into uncharted territories and stretch our resources to deliver the best outcome for the group. To take on the next lap, I have with me a group of leaders, my Top Team, who will run alongside with me to achieve the vision.”

– Kenneth Loo, Managing Director, Lubritrade Group

Managing Director’s Message

“Over the past three decades under the leadership of our Chairman, Mr Lim Siah Mong, Lubritrade has evolved to become a highly diversified group of companies and achieved great success. Continuing this legacy, we strive to produce top results with our business partners, while staying true to our core values.

Our team remain invigorated to stay relevant with the changing business environment by refining, rebuilding, and introducing new businesses to improve our group’s resilience and overall position.

We are committed to the exciting journey ahead, where we will venture into uncharted territories and stretch our resources to deliver the best outcome for the group. To take on the next lap, I have with me a group of leaders, my Top Team, who will run alongside with me to achieve the vision.”

– Kenneth Loo, Managing Director, Lubritrade Group

Our Core Values

Entrepreneurship

We will always strive for continuous improvement, and endeavour to seek new opportunities.

Reliability

We believe strongly in reliability and consistency as a basis for client satisfaction, and creating strong business relationship.

Speed

In an increasingly competitive world, speed is the key to seizing opportunities.

Integrity

We deal with integrity to foster trusted and long-term business relationships with our esteemed partners.

Innovation

In this ever-changing world, innovation is key in coming up with solutions and ideas which allow us to evolve and stay ahead of the competition.